Leading the release is SubtleMove.AI, a beta tool that transforms static architectural renders into subtle motion video, designed to increase engagement across listings, social media, and digital campaigns.

At a launch rate of under $7 per video, SubtleMove.ai offers a fast and cost-effective way for developers and agents to elevate existing marketing assets without the need for full animation or video production.

This marks the first step in a broader roadmap, with Offtheplan.ai set to roll out a suite of tools aimed at improving how projects are marketed, experienced, and transacted.

Early access is now open, with users invited to trial SubtleMove.ai and gain priority access to future releases. OffThePlan.AI Founder Tim Whall says it’s an exciting pivot that will only benefit the industry.

“If developers and project marketers are already investing thousands in renders, this is an easy way to get more out of them. With our latest innovation, we’re able to turn standard architectural renders into subtle motion video, which aren’t overproduced, with just enough movement to capture attention and hold it.”

“This is a gamechanger for the industry, creating fresh marketing assets for use across listing platforms, social media, websites and beyond,” said Tim.

To be one of the first to access Subtlemove.AI, register your interest at https://subtlemove.ai/